As a result of the digital transformation and with the aim of adapting it to the current context and needs, ASSA ABLOY Iberia launches six new web pages, with a renewed, more intuitive and visual design. This translates into benefits for the web user, since they will be able to navigate more easily through the portal, improving their user experience.
"The websites have new, updated and structured content that responds to the current needs of visitors and web searchers," says Carlos Expósito, Marketing Manager of ASSA ABLOY Iberia. “This new content, together with the SEO improvement of the different portals, will allow us to generate more traffic to our websites by improving organic positioning,” explains Expósito, “and, therefore, we will be able to generate more business for our clients. ”.
The new tool used to edit the website allows a more efficient internal management of all the pages, saving time in their management. This aspect is key since managing six websites of different brands and in different languages is quite a challenge: a reflection of the size of the structure is the fact that there are a total of 4,000 individual pages adding all the websites.
In short, it is a "very ambitious" project, since it will improve "the image and positioning" of the company's brands, as well as "the transmission of information and contact with distributors and end users" thanks to the great amount of generated content.
The websites of TESA ASSA ABLOY, Yale Spain, Yale Portugal, ASSA ABLOY Spain and ASSA ABLOY Portugal have been renewed, in addition to creating that of Yale Morocco. With this project, the multinational improves the user experience, with more visual and accessible content.
Here is a link to the websites:
The TESA ASSA ABLOY specifications department puts at your service a team of experienced professionals and tools that facilitate the definition of the entrances in the project, which allows you to work in a more efficient way, saving both time and money.
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TESA ASSA ABLOY employees donate Christmas lunch money to the Basque BIOEF Foundation
